I recently completed some branding and publicity for a feedback scheme called The Big Idea. Held once a week each term, the scheme encourages university students to enter a dialogue with their Students’ Union, helping the organisation tailor its services to be more in line with what students really want and need. It also allows them to identify ways in which they would like to be supported and catered for in ways which are currently overlooked.
In a classic example of using established visual language to communicate the idea of, erm, ideas, a lightbulb icon was used as the basis for the scheme’s identity. The simple design and black and yellow colour scheme makes the design very bold and demand people’s attention when seen in situ. If you feel your business could benefit from some well designed communication materials, please contact me in the comments or email hello@woot-design.co.uk
