Posts Tagged ‘poster’

New Work: Valentine’s Day Speed Dating

Friday, February 12th, 2010

Valentines poster

So, it’s St. Valentine’s Day this Sunday, the one day of the year where even the most emotionally stunted individuals get a chance to show their partner how much they care about them. And, for the un-hitched, what could be a more romantic way to celebrate it than going speed dating?  Yup, nothing; hence this event being held on the evening before, for which I was asked to produce the promo poster above.

Though the posters were digitally printed, the design was based around the principles of a 2 colour screenprint, right down to the white areas used to simulate the misregistered effect achieved when the different coloured screens are not aligned exactly.

Despite Short Round once famously claiming there is ‘no time for love Dr. Jones’, I’m sure even Indy could find time for a brief encounter under the 2 minute speed-dating rule.

If you or your business would like any posters designing either for digital/litho printing or for screenprinting, please contact me at hello@woot-design.co.uk

New Work: Varsity Rebranding

Thursday, February 19th, 2009

varsity icehockey poster

RIGHT NOW, I am in the middle of rolling out the re-branded publicity for this year’s series of varsity sporting fixtures between the two universities in town. For the last few years, they have been using a design based around cartoon characters. It was nice, but a bit too cute for the epic gladatorial bloodsport rivalry that is the varsity contest.

So this year we decided to give the promo material more edge - focusing on the confrontational aspect of the series by using photos from previous years clashes. And clashes is the right word - when I was selecting the photos to be used in the posters I went through thousands of images depicting blood, sweat and tears; but mainly blood.

I kept the orange, black and white scheme from previous years as it is an established identity, then added dramatic images cut out from the photos and re-coloured them to add some extra punch (no small task against the loud orange background).

The combination of bold colours, simple layout, stark type and dramatic image creates a poster with plenty of impact and communicates the information nice and quickly, as all good posters should.

There is a whole series of these covering ten events in the pipeline. I’ll add photos once they are back from the printers.

I’d be interested to hear from any other designers who have worked on varsity or sporting tournament publicity - give me a shout in the comments.