Here’s a logo I designed as part of a branding pitch for a social care management company. Their business is based around bringing together all the disparate independent local care schemes and facilities which they then centrally manage. By doing so, members of the community would be able to go to one location or phone one number and be able to find out about the whole range of facilities in their area. This is way easier than the current system where people must research and contact each service separately, due to the independent nature of the services offered.
The angle they wanted to take on the project identity (entitled Connecting To…) was the idea of connecting; both services to one another and people to services. This served as the basis for my logo concept - connecting the letters which make up the words with light coloured lines angled at 45 degrees, echoing human script. The two blues are the corporate colours of the company.
I thought I’d hit the nail on the head with this one, but they had already started running with someone else’s offering so I missed out on the chance to really get it through the door. Though I did get to produce some photography and a brochure for them to use as part of their project pitch to the local council, so I didn’t totally miss out. I can’t show that here though, it’s not in the rules.