Archive for the ‘Publications’ Category

LeftLion Issue 29

Tuesday, June 9th, 2009

LeftLion issue 29 cover

The latest edition of LeftLion hit the mean streets of Nottingham this weekend, with a cover feature on the World Twenty20 cricket tournament. The fixtures are being held at four grounds around the country this month, including Trent Bridge (which was host to Australia’s exit yesterday - sorry boys, you just couldn’t cut it, see you when you hand over the ashes…). The tournament is being broadcast around the world on satellite television and is expected to reach an audience of half a billion people!

We came up with a cover concept which depicted the difference in scale of watching a cricket match on tv and being at the real thing, aiming to encourage people to take advantage of the event happening in their own back yard (Nottingham’s a small place).

The idea we ran with was the photo you see above; a shot of two people watching cricket on tv, as if in their lounge, but set up on the pitch at Trent Bridge. I wanted to use a photograph to bring a sense of realism to the viewer’s perspective, giving the impression of being closer to the scene than illustration could have achieved. I like the way it plays with the idea of scale and proximity, reflecting the two viewpoints from which people will experience the event.

It was a pretty simple shot to set up (Trent Bridge’s marketing guy was on side), the only hiccup being having to reschedule the shoot date due to bad weather (English cricket grounds are, of course, used to having such circumstances delay proceedings, so it wasn’t too much of a problem). Second time around we got good weather with an enticing blue sky, so I set everything up on the rug at the corner of the pitch, making sure to inlcude the scoreboard, poured prop drinks for the people in the chairs and was done in about ten minutes.

The coverline in the sky seals the deal, helping make sense of the image and bringing the whole cover together. It also has a bright, colourful quality to it which makes for a nice seasonal progression for this year’s covers so far: white and stark in winter (issue 27), flowers in spring (issue 28) and green grass and blue skies for summer. I think the next issue could be due a far-out cover illustration.

(Almost) Everything I know about magazine design - part 1

Tuesday, May 12th, 2009

THIS IS THE FIRST in a series of articles outlining the process I use when designing a magazine. The information in this first post is mainly aimed at newbies and is very basic, just covering setting up the document and blank page templates in InDesign (in great detail - probably way too much for anybody familiar with the program).

I’ll get into the juicy details of page design in part 2. In the meantime, this is a good introduction for anyone new to using InDesign for magazine production.

LeftLion magazine covers

*All of this information relates to the process I use when designing LeftLion magazine - a bi-monthly free magazine printed on newsprint in full-colour full-bleed tabloid supplement format. The printer spec is for the magazine to be supplied as single page PDF files, rather than spreads or any other multiple page setup (for which i would use a slightly different setup and export method, which i must write up at some point). All instructions are for setup using InDesign on a PC (the process should be roughly the same on a Mac, but dialog boxes and naming conventions may differ.

Setting up the documents

The first thing I do is setup the page templates in inDesign. For LeftLion, the page size is 280×380mm with all four page margins set at 10mm; and bleed set at 5mm on all four edges. As I like to vary the number of columns i use on the various pages within the mag, I leave the page columns setting as 1 (this just stops me having to look at unneccessary column guides while I’m working on the page). If I used a standard number of columns on all pages, I would use this number as my columns setting.

InDesign page setup dialog box

I never layout a publication on a single page template - I always work on the pages as spreads (check the ‘facing pages’ option when setting up the document in InDesign). The reader is going to to experience the layout as spreads, so it should be worked on and laid out accordingly. You get a better feel for the structure and pacing of the mag working on it that way.  It’s best not to do the full magazine one one document, though - the amount of picture links it would end up containing would make it unnecessarily slow to work with. What I do is create 3 documents - one for the front section of the magazine, which goes from the cover to the page before the centrespread.

This is a convenient place to split the layout documents up, as the centrespread will be laid out as one landscape document, which requires its own double-width template (560×380mm). The third document is basically a copy of the front document, but is used for the back half of the magazine. You can open your blank front section document and save a copy of it as the back section layout document, but before doing that, it is worth adding common elements such as extra margin guides, page numbers etc. to the front document so that they are included in the back section template when you save it as a copy.

LeftLion page footer
It is good practice to leave more space as the bottom of the page than at the top - it stops the content looking like it is falling of the page and provides space to include page numbers. I place a horizontal ruler guide 15mm from the bottom of the page and use this to align the bottom of my body text or other content to. Then I add page numbers to the bottom outer corners of the pages, aligned flush with the vertical margin (10mm in from the outer edge, so it lines up with the content above) and flush beneath the bottom margin, which gives it 5mm breathing space from the content above.

Once I’ve done this, I’ll save a copy of the front template as the back template (as mentioned above) and change the page numbers. I find it useful to go into the numbering and section options menu of the back template document and set the page numbers to start from the same page number as the back section (ie. if I am producing a 32 page magazine, the first page of the back half will be page 18, so i would set the back section document to begin from page 18). This way, the document mirrors the page numbers of the magazine and makes it easier to jump to the correct page in the document using inDesign’s page selection buttons at the bottom left of screen.

InDesign sections and numbering dialog

I also put the same footer margin on the centrespread and paste the page numbers on from one of the previous documents.

Now I have three files for the whole magazine, ready to have content placed on them and laid out - something I’ll cover in part 2 of this series next week, which will be much more exciting, I promise.

Can Design Save Newspapers?

Thursday, April 9th, 2009

There is a brief but insightful talk by Jacek Utko on design’s role in newspapers at ted.com. He discusses how his re-designs of Eastern European publications have led to an increase in circulation by typically a third; making several good points along the way. Its definitely worth a watch if you are involved in publications design or production on any level. He talks about making posters, not pages, which had always been my motto since I started designing magazines.

Also, he mentions how important it is to think of a magazine as a whole composition which requires pacing and balance, rather than just dealing with each page individually; something too many people overlook. Whenever I  am designing a magazine, the pages get printed out and taped onto a wall in order so that i can adjust and re-arrange design elements until the whole thing flows as one piece. At the very least, designers should think in terms of spreads. I can’t imagine trying to lay out a magazine using single-page templates; the reader is going to perceive it as a whole, so it should be design accordingly.

His final point, following on from the increased circulation of the publications he has art-directed, is that design can have a dramatic impact on a business; designers should be be seen as a great asset and empowered to take more of a lead in decision-making. Couldn’t agree more.

LeftLion Issue 28

Wednesday, March 25th, 2009

ll28-cover

ISSUE 28 of LeftLion magazine is currently in the hands of the printers and due to hit the streets on Friday 27th March. This is my first issue operating solely as Art Director, with our new designer, Tom Wingrove, taking over page design duties. After the initial editorial and planning meetings, we agreed on the visual ideas for each page and then I left him pretty much to his own devices, offering only minimal advice beyond the necessary technical info.

This was partly due to a hectic personal schedule, but also to see what he did of his own accord without too much input from me. He has done a grand job, designing the mag with a very different personal style to my own. For one, I am big lover of The Grid and white space, using these as the basis for (almost) all my page layouts, designing through the subtleties of harmony, balance, restricted colour palettes and careful font choices; letting the content take precedent.

This issue shows a departure from this approach, with denser, much more varied layouts and use of images. It will be interesting to see in print and I’m also intrigued to see what our readers make of the new look. Ironically, the cover is one of the simplest and cleanest we have ever produced, which stands in contrast to the busy look of the interior pages.

The cover boasts an image of a record-wreath retirement present, styled by Rikki Marr, as a tribute to one of England’s greatest independent records shops, Selectadisc, which is closing its Nottingham branch after 43 years of business. Fact fans take note: the shop began as a market stall before expanding to become a real brick-walls-and-door shop with a branch in London which was immortalised on the cover of Oasis’ LP, What’s the Story, Morning Glory.

This cover is the second in sucession which uses a lot of white space, something we haven’t done traditonally, but I think we were totally right to on both occasions.  I can’t imagine the wreath on this cover having the same stark impact if it sat on a coloured background. Besides, despite what some people say, I think white space will always have a place in magazine design, as it allows the content to breathe on the page in such an inimitable way.

Welcome to Pick Any Two

Wednesday, January 14th, 2009

LeftLion issue 27 cover

THIS WEBSITE is a way for me to document my recent work and share my knowledge and experience of being a graphic designer for ten years. It seems fitting that my first post should coincide with me finishing the layout of issue 27 of Nottingham’s best free culture  mag, LeftLion. After 4½ years of art directing and laying out the magazine every other month, I am stepping aside to let a new designer experience the joys of deadline weekend and the early-rising sun mocking you through the curtains as you frantically try to get all those film titles italicised before the presses start rolling.

I can’t say I’ll miss it much, especially as I’ll still be art directing the mag, using the extra time to plan further ahead, arrange photoshoots with higher production values and generally just help the magazine kick ass that much more while also remaining sane and working on some personal projects.

The image above is the cover for the latest issue of the magazine which covers Hoodtown’s finest happenings for Feb-March 2009. Like every other magazine of recent weeks, we’re taking a good hard headshaking look at the credit crunch. The inital plan was for me to either screenprint or redraw the cover with coloured pencils to give the impression that we can’t afford computers to put the magazine together (which isn’t too far from the truth), but time was in short supply, as is often the way with editorial entities, and we had to settle for my inital illustrator concept drawing. Still, once it’s printed on newsprint it will still look like it was done with leaky pens anyway so all will not be lost.

Now I’ve just got to finish organising the exhibition LeftLion are holding in the city this March to celebrate five years of publishing work by the finest writers, illustrators and photographers in the Queen of the Midlands. I’ll keep you informed of developments on this here blog thang. To subscribe to my RSS feed, click the link in the sidebar or the site footer. Thanks for stopping by.