I recently created the branding and promotional artwork for Nottingham Trent University’s official Graduation Ball. Following a brief based around the theme of ‘celebration, using classical elements with an edge’, I designed artwork for a multi-stage campaign based around brightly coloured confetti and typography which uses a ghosting effect against a black background to suggest strobe lighting and the energy and atmosphere of a concert arena.
Above is the poster artwork for the initial teaser campaign, which only gave away the date. Musical artists and other entertainment acts were revealed in a serialised manner over the course of a month to build anticipation, with a new batch of promotional artwork produced to accompany each stage of the campaign.
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