I was recently asked to pitch some logo ideas for the upcoming 50th anniversary of the Saltburn Photographic Society, a regional club for photography enthusiasts. The society had sent me some draft ideas which they thought I might like to develop.
The ideas were okay, but didn’t really grab me and as I thought about what alternatives to pitch, inspiration struck - what if I used the ‘0′ character to represent a lens and built the logo around the shape of a camera body? I started experimenting and found that the 5 worked well to visually suggest the handgrip of an SLR.
I chose a nice clean font with a perfectly circular ‘0′ character and a stylish ‘5′ then set about tracing the image a camera body to define the logo shape. It took a bit of work to get enough elements worked into the design to make the camera shape obvious but also simple enough to understand easily without losing the text elements or compromising on style.
Once I was happy with the composition of the elements which made up the logo, I re-coloured the camera in gold for a 50th anniversary feel. This helped the camera body recede from the eye and allowed the ‘50th Anniversary’ text to come to the fore. I also added the original SPS logo to the design (The ‘S’ with the eye in the centre of the lens), which conveniently worked as a lens iris and filled in the hollow centre as well as strengthening the SPS brand within the anniversary logo.
As a final touch, I added the small retro camera strap to give the sense of history I felt was appropriate for a 5oth anniversary logo. A version without the camera strap also exists to provide layout options on their promotional materials.
If you like this work and feel I may be able to help your business improve it’s corporate image or promotional materials, please get in touch.