Last summer I re-branded a University bar called The Point and have only recently found time to actually visit and photograph it. The final logo design can be seen above - set in Clarendon, one of my favourite typefaces. It is simple and clear but also carries the necessary qualities of character and style, making it visually appealing and easily recognisable.
The logo appears in the bar as a lightbox sign above the entrance (see photo below) and as faux frosted glass window decals, which are a cheap and subtle yet highly effective touch. The lightbox artwork was designed by myself in Adobe Illustrator then fabricated and installed by Merrill Brown, who did a great job with a quick turnaround. If you are based in the midlands and need building signage making, then you could do a lot worse than go to these guys. Ask for Tony - he’ll see you right.
I am due to re-brand another bar on the main campus this summer, so will write a follow up post on it in due course.
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Tags: branding, graphic design, logo design, signage
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