I FINALLY GOT AROUND to photographing these table-top menus I did for a local bar a few weeks ago - A6 cards advertising Fairtrade tea and cakes. I wanted people looking at the menu to be almost able to taste the cakey goodness and smell the tea, so decided to use close up photography to emphasize the sugary texture on the cherry slice (which meant I got to unwrap it; and also meant I got to eat it). Ditto the scattered tealeaves (which is actually a rare instance of me using stock photography) - they help to conjure up the sweet smell of fresh tea. Text is set in ITC Lubalin, coloured to echo the blue and green of the Fairtrade logo.
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Tags: Fairtrade, graphic design, menu, nottingham, Photography, print