IT SEEMS THAT even with the credit crunch hitting hard, there are still plenty of people out there with more money than sense. As such, it has been noticed that many people seem quite happy to leave their property lying around for lightfingered strangers to help themselves to.
Two of the most popular gadgets people carry with them on a day-to-day basis are iPods and mobile phones (the iPhone being the must-have model). So, when I was asked by a local university to design some flyers for Virtually Stolen, a campaign to raise awareness about gadget theft, it seemed obvious to incorporate these two high-profile items into the design.
The brief was to design some A7 flyers which could be slipped underneath unattended gadgets to show the neglectful owners how easy it would have been for their precious (or perhaps not-so-precious) property to have been stolen. Luckily, the size of iPods and iPhones made it possible to fit a recognisable portion of their outline at actual size on the flyers. This has the great effect of allowing a flyer to be arranged underneath an offending object without obscuring any of the text explaining its purpose.
It also has the added quality of visually getting the message across when the flyers are seen without the relevant object placed on top of them - the printed outline of a phantom iPhone/iPod accompanied by the words ‘Virtually Stolen’ making it quite obvious what they are referring to.
